This project explores how political discourse is negotiated between hegemonic and counter-hegemonic actors in Neukölln. By analysing the language and semiotic resources used in graffiti, community-organised spaces, shops and cafés, the project examines how political discourses are expressed, adapted and appropriated in public space. Drawing on linguistic landscape analysis, geosemiotics and ethnographic fieldwork, we investigate how similar semiotic resources, such as handwriting and visual design, are reinterpreted aesthetically and linguistically by different actors. Hegemonic actors (institutions and commerce aligned with the status quo) index upper (middle) classes, while counter-hegemonic actors (grassroots organisers, community spaces) index migrants, working classes, among many more marginalised communities. Hegemonic discourses often commodify a sense of well-being while normalising violence. Counter-hegemonic discourses aim at mobilising or organising people. Hegemonic actors tend to use more expensive materials while counter-hegemonic signage is often selfmade using more accessible materials. The language used by counter-hegemonic actors tends to be more engaging and direct despite most of the signage being emplaced less visibly.